There’s no doubt about it… As a blogger, building a list of email subscribers is an extremely savvy thing to do, and if you haven’t already started, then this is your reminder to do something about it ASAP.
By now, you probably know the reasons why you need an email list. Still though, it can seem like a big and scary task to navigate. There are so many moving parts to consider, and inevitably, you end up putting it off until another day.
You’ll be pleased to know though that I can help. This is your ultimate guide to getting your first 1,000 email subscribers – even if you’re starting from scratch, and you have no idea where to begin!
Sign up for email marketing software such as Aweber
First things first, there’s no escaping the fact that you need email marketing software. This will allow you to easily stay on the right side of the law when it comes to collecting and storing people’s data, and it’ll ensure that you can send out professional communications to your subscribers.
My personal recommendation here is Aweber. I’ve been a happy customer for many years, and it’s exceptionally easy to use. Yes, there’s a monthly fee. But in the grand scheme of things, it’s fairly nominal. When you get email marketing right, you can easily recoup that cost many, many times over.
Create an incentive for people to join your email list
Why should people sign up to hear from you? This is a big question that you need to ask yourself very carefully. Keep in mind that we receive tons of emails every single day, and the last thing that any of us want is yet more noise in our inboxes.
We are protective of our personal information – including email addresses – so think about what you can offer that will make people happy to share and give you permission to keep in touch. A few options include a checklist, a video tutorial, a printable, or a cheat sheet.
At the end of the day, it needs to be something that gives real value to your readers, and it must be something that they’ll be really eager to get their hands on. It should be your best work, but equally, it doesn’t have to take a long time for you to put it together.
Optimise your blog to maximise conversions
Once you have your email software and you’ve created your incentive, you need to make sure that people know about it. That age old saying ‘build it and they will come’ definitely doesn’t apply when it comes to the world of blogging! Here, you have a few options…
Consider installing a plugin on your site to let visitors know about your freebie. Where relevant, mention it in your blog posts and include a link to click through and sign up. Include an eye-catching image in your sidebar. Make it your business to know that everyone who visits your site knows about the freebie, and has the option to get their hands on it.
The harsh truth here is that most people who visit your site will never, ever return, even if they have every intention of doing so. You have such a small window of opportunity to form a more lasting relationship, so make sure that you make the most of it.
Create a strategy for getting your social media followers on to your email list
The world of social media is a very fickle one, and you can’t always bank on the fact that you’ll be able to get your content in front of your followers. Making sure that they’re also on your email list means that you aren’t building your business on someone else’s land.
So on social media, talk about your freebie. Tell people why you created it, and what they can gain from getting access to it. Talk about what other people are saying about it, and the kind of results that they’ve achieved.
Doing this regularly will make sure that you’re building your email subscribers and your social following simultaneously, and that’s the best possible way to approach things.
Keep an eye on your conversion rates, and tweak accordingly
It’s rare that as bloggers and small business owners we get things right first time. Creating results involves tweaking and testing, and that’s especially true when it comes to building your email list. So watch your progress, and think about what you can do to improve your results.
Industry standards for landing page conversion rates are around 20%, so if yours is coming in lower than that, ask yourself why. Maybe you need a more compelling title for your freebie, or you need to create a little more intrigue. Or perhaps it’s the case that you need to drive home the benefits a little bit more so people can see why they really need your incentive.
Making small changes here and there doesn’t have to take up a huge amount of your time, but it can have a big difference on your overall results.
Getting your first 1,000 email subscribers is a big challenge for any blogger, but it’s worth it. It can really improve your earning potential, and help you to create a loyal and dedicated audience for your content.
Do you have any extra advice that you’d add to this list? How are you getting on so far with building that list?